The marketing mix

Marketing Strategy

~ A market assessment of customers, competitors, industry help companies to allocate the available resources and how to capture the identified market opportunities. Before plunging into a new market or launching a new product, conducting a market assessment is essential to determine if the opportunities are available in the new or existing market.

~ The success of any product depends on how innovative its marketing strategy and effective implementation of it is. However, in today’s competitive environment, marketers need to adopt a data driven approach for developing and implementing such innovative marketing strategies. Determining the right customers to target, positioning and marketing mix - product, price, distribution, promotion.

~Digital marketing has become an Integral part of an overall marketing strategy in today’s digital world. However, with the rapid advancement of digital technology and the rise of digital channels, marketers are facing challenges to choose the right mix of digital marketing channels. For instance, Marketing consultancies in Dubai help clients overcome those challenges by developing digital marketing strategy, implementing it and tracking the performance.

*Search Engine Optimization

Rank your website to the top of the search results with white hat SEO practice

*Pay Per Click Advertising

Get instant visibility and traffic through paid campaign over search engines, social media and more

*Social Media Marketing

Generate more customers and brand advocates by building and engaging a community over Social media

*Content Marketing

Attract and influence target audience by creating and delivering storytelling content

*Conversion Rate Optimization

Convert more visitors into customers by optimizing the website & app’s performance

~ A well-defined and executed brand strategy leads to a stronger emotional connection with customers, higher brand equity and competitive advantage. ‘Brand’ is way beyond name and logo; rather it is the wholesome experience customers have with the product, service or company. In today’s crowded market, customers have many options of brands, but they choose and refer the brand that gives them a particular feeling and positive experience across all the touch points consistently.

~ The global market possesses lucrative opportunities for new and established brands. However, taking international marketing decisions - whether to go Global, which market to enter and how to- demands a thoughtful strategic approach because if something goes wrong with a brand in one region, it can have its ripple effect in other regions.

~ Due to technology eruption, today’s companies have more data than ever at its disposal. But deriving actionable insights from it to measure and optimize the marketing performance remains a potent challenge for marketers. We believe that taking an integrated analytics approach is the key to uncover actionable insights for any good purpose.