SMS-Mailing Services
Today there are more and more possibilities of advertising. One of them - SMS marketing, emerged recently. From that moment it is successfully developing and becoming more and more popular day after day.
The main advantages of SMS-mailing:
- Your subscribers always receive the information.
- Messages are guaranteed to reach the subscriber and in 90% of cases people read them.
- The speed and mass notification. You will have the opportunity to send up to 1000 messages per second.
- SMS-mailing allows you to inform callers that are in different regions and thousands of miles away.
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Effectiveness of SMS Advertising
The runaway success of SMS-mailing depends not only on the capabilities of modern services, but also on the text of the message and its marketing policy.
Psychologists say that it is not enough just to order the service of sending a text like: "We have a new product", "Come to us" etc.
The experience of psychologists working in the field of business and marketing, insist that:
- Well – written text is a 20% success rate of distribution.
- Describe the benefits that will be received by the client after purchase of a product or service is 50% of success ("You will save 10 dollars", "You will receive a third item as a gift," and so on).
- There must be a call to action ("Come and claim your discount", "Be the first to receive a gift", "Become the happy owner").
Here are some tips for effective promotional or informational messages:
- SMS text must fit in the amount of two messages.
- Use a personal appeal to the subscriber. According to the theory of the famous American psychologist Dale Carnegie: "the person's Name is the sweetest sound for him".
- There should be the call to do something in your message: to buy, to call, to visit, and so on. This form is designed to cause a reaction on the proposal.
- Do not forget to specify the address and phones of your company.