SMS campaign is the new trendy thing!
Did you know that in the US alone 6 billion messages are sent daily? 8.6 trillion Messages are sent on an average every year! With the increasing number of messages, SMS campaigns in Dubai have made its way! This is an extremely smart move since this means that 8.6 trillion times a year minimum, people look at their phones and read a message.
An SMS campaign is a sort of marketing campaign that allows your business to interact with customers in the fastest and cheapest way possible. It is faster and easier and requires a short, to the point message that gives out enough information to endorse your company or product. These messages usually have a hyperlink where one can look out for more information or some kind of contact information. The following is how SMS campaigns are set
- An SMS short code is set up along with a keyword. As the customer texts the keyword on the short code, they are added to the SMS list where they receive future promotional messages
- Sometimes a promotional campaign is set up where the user can text the keyword and short code and not only be added to the mailing list, but also get special discounts on being a part of the mailing list. This provokes the customer to get their alerts on so that they can avail discounts
- Messages are sent out according to schedule. They are automated and may be sent out once or twice a week or as scheduled. These messages include promotions, discounts, awareness, job vacancies, news about the business and more. On the click of a button, one message is sent to millions of people all around the country, city or even the world.
Many SMS campaigns also use random system generated numbers to send out SMS advertisement. This is a big mistake since it may annoy the consumer to an extent where they become against the product and add the company to the spam list on their phones which obviously, hurts the reputation.
Some SMS campaigns are especially for the people that are subscribed to the mailing list of the business. This increases marketing and is an extremely smart marketing technique for any new or even old business.
SMS marketing campaigns have over 95% of success rate! People are keen to the idea of short message service since it saves time and energy and thinking through of what to write when you can advertise in not more than 160 characters. Companies also tend to your multimedia messaging service campaigns but nothing beats the efficiency of the short messaging service campaign. You don’t even need to have a target audience since you know that everybody uses text messaging now days!
SMS campaign is a very smart and ideal way of marketing your business or company. It is easy, cheap and convenient to all users. All you need is some guidance and you can start your SMS campaign in no time at all!