Five Steps on the Way to the TOP 10 of SERP

So, you have a website and a desire to promote it in search engines, but you have no idea how to start. This article will help to get the necessary information, to structure it and to identify the factors that determine the success of the promotion campaign on the Internet (or you can just order SEO Dubai by SEOTOP). The whole process of promoting, for convenience, is divided into five stages.

Stage 1: Analytics

Properly conducted analytical work is a solid foundation of the promotion. So, any expert begins with the analysis of the specificity of the client’s business, his target audience, seasonality and other factors.

The analysis of business specifics

It allows you to choose the right promotion strategy, to take into account the seasonality of demand and other factors, which have a direct impact on the promotion and sales in general.

Target audience analysis

It gives you the opportunity to understand, which visitors you need to draw on the site - their interests, gender, and age. For a complete analysis of the target audience, its segmentation by geography, interests, age and income level is carried out. The more information you have about the target audience, the higher is the effectiveness of online campaigns.

Analysis of competitors

It is especially relevant in commercial themes for the promotion of stores and services. In the process of analytical work, maximum attention is paid to the queries that move the resources to the channels to attract visitors, convert them into buyers. The design, usability, and structure of the website are also important. Thus, the understanding of a successful and effective website that effectively attracts customers is formed.

Stage 2: Semantic core

The formation of a semantic core involves selection of keywords for the promotion. This process should be started with highlighting of the main lines of business, splitting them into smaller groups and definitions of relevant key phrases for the promotion.

For young sites, it is recommended to form an extended core of low-frequency transaction requests. Such pages can be displayed in the TOP-10 with minimal cost, and low-frequency queries at the promotion will immediately start to bring targeted visitors. This allows to achieve the desired results quickly and to spend the budget rationally.

Stage 3: Selection of landing pages

The landing page is the one the user clicked on the search results or contextual advertising. The basic rule of its choice is maximum compliance with the request and a motive to the target action (purchase, registration, etc.).

One of the most common mistakes of inexperienced optimizers is the placement of a large number of queries on a single page. It may seem that the more universal the page, the more queries can be promoted. However, with this approach, the page will tell you everything and nothing at the same time.

The user, accordingly, will not receive all the necessary information and will have to search it on the website himself, will increase a transactional distance and reduce the probability of an order. From this, we can understand that the fewer steps a user needs to commit to the transaction, the bigger the conversion will be.

Stage 4: Work with the site

This stage of promotion is also called internal optimization. It involves mainly technical work:

• Conducting a technical site analysis and correction of errors (reliability of the hosting file settings robots.txt, gluing of mirrors, etc.);
• Content optimization (service tags, unique selling texts, structure and formatting);
• Adjustment of statistics and analytics systems;
• The improvement of usability;
• The analysis of commercial factors (indicators characterizing the reliability of the site, as a representative of the business).

A number of other works is also carried out, their composition is determined by the specific project and can be changed depending on its specificity.

Stage 5: evaluation of the effectiveness

Before you start to promote the site, you should determine the method of estimation of efficiency of campaign promotion. There are several parameters that can be used for this:

• A location of the website in the TOP 10 of search engines on queries in the list. It is logical that the better the position of your resource in the promoted phrases, the greater the likelihood of transfer to its, and thus, the perform of a transaction;
• The increase of traffic to a website from search engines. The more visitors come to the site, the more chances that you will receive the order;
• The increase in the number of the orders from the site. Even if the site is in the top ten and it has a lot of transitions, not all of them can guarantee a successful transaction action. In such case pay attention to its content, design, and availability of useful services.

Source: www.seotopdubai.com